This project was more of a strategy based campaign. Revival is an almond butter company created by Indianapolis, Indiana local and entrepreneur Rachel Klein. My teams strategy was to focus on the flavors that Rachel’s almond butter offers which are different and unique compared to other almond butter companies. We took something bland, like toast, and gave it a revival using Revival’s flavors! Our big idea for Rachel was for her to invest in a “Toast Truck” and touring all around the US with her company to create a larger audience. This campaign was chosen as the winner by Rachel Klein herself for our A441 IMC Campaign Planning class with professor Joe Glennon.